Monday, January 23, 2012

Back at it - finallly!

Me at work!
My lack of posting has been primarily due to competing interests for my time: family, work, video, work, and more work seem to be winning out over my love of writing. This last week, while technically work related, was far from being a grind.

My friend and former boss, Jason Fimrite, had invited me on a junket to Sarasota to partake in a two day E-bootcamp. The e-bootcamp is the brainchild of Corey Perlman, an internet savvy marketer who has a lot of good advice for businesses looking to increase their presence on the web. Because the seminar is not highly technical, it is a great starting point for managers and those just venturing into the world of web-marketing.

The other thing great about the seminar was that it was held in Sarasota Florida. If one had to choose, say between Rainbow Lake in northern Alberta and Sarasota in south Florida, for a seminar location, I think the latter would win 99 times out of 3.

Via Toronto (not Viva Toronto)

The trip down was uneventful and as always, I got singled out in the screening process as a potential terrorist threat or Colombian drug lord. It’s the moustache I tell you. I am sure my picture, or one close to it, is in all the security training manuals and consequently when the security guards see me their eyes light up like kids who have just found out that there is a Santa Claus.

Anyways, after making my way through the gauntlet I made all my connections and soon found myself stepping off the plane into a warm Florida evening. Our hotel, the Hyatt, was just across from the airport and after dumping our bags we headed out to capture some of the high paced nightlife. We did not know at the time that Sarasota is known as “God’s waiting room” and is so called because of the fact that 99% of the winter population there were also present at the signing of the “Declaration of Independence.”

We did however, manage to find some excellent restaurants. We tried out some Peruvian and Mexican cuisine, skipped on a reportedly excellent Italian restaurant, and ended up in a nightclub called Ceviche. Ceviche is basically pickled fish and although not as good as gramma’s rollmops they are a very close second.

Ceviche served great food but more importantly served up some great entertainment. Cabal, is a five piece Latin/World band that rocks the place every time they play there. It’d be great to see them make their way up to the Roots and Blues festival in Salmon Arm as I’m sure they’d be a huge hit with that crowd.

But all was not just beer and hot Latin nightclubs. We did spend a lot of time learning about Search Engine Optimization and how to squeeze more mileage out of an internet site. Some of these techniques I’ll be putting to use for Jason’s newest company, Forensic Data Recovery Inc.. FDR is a reseller of the top forensic software and hardware out on the market now. And for those who don’t know, forensic software is the stuff you use to find out what was on a hard drive and when it was put there – even if it has been deleted.

I’ll be writing a lot more about FDR in the future as I’ll be working with Jason on some of the more interesting aspects of the business. By interesting I mean the going to jazz clubs and seminar in sub-tropical regions.
But a cold, grey, winter morning awaits and I must shovel a walk and head back to the salt mine.